Grow Your Local Service Business. Win $2,000.

Take the Local SEO Challenge designed for Aussie tradies & service-based businesses.

Here’s How It Works

Step 1 - Join the Challenge & Get Free Course Access

You’ll receive the Local SEO Mastery Course (normally $250) at no cost.

Step 2 — Submit Your Google Business Profile Details

To keep the challenge fair, we’ll collect your starting point.
You can either submit your current GMB metrics or

Share temporary manager access (recommended)

Step 3 — Implement the Local SEO Tasks
Follow the step-by-step instructions.

Step 4 — Track Your Growth & Compete for $2,000
The business with the biggest improvement after 90 days wins.

Step 1:

Buy the Local SEO Course ($299 once-off)⏱ Takes ~2 hours to complete

Step 2:

Implement the step-by-step tactics📅 Just 1–5 hours per week

Step 3:

Track your Google Business Profile growth📊 We’ll help you measure it

Step 4:

Get the biggest % lead growth = WIN $5,000

💰 Money-back guarantee if no value

Metrics We Track to Determine the $2,000 Winner

Comparison Table Preview
What It Measures
1. Business Profile Views (vs same 3 months last year)
How many times your Google Business Profile was seen in Search & Maps
2. Number of Calls (vs same 3 months last year)
The number of phone calls generated directly from your Google Profile
3. Number of New Reviews
How many fresh customer reviews you gained during the challenge period
4. Searches That Trigger Your Profile (vs same 3 months last year)
The number of searches where Google chose to display your business
Why It Matters
1. Business Profile Views (vs same 3 months last year)
Showing up more often = higher visibility = more enquiries. This is one of Google’s core indicators of local presence.
2. Number of Calls (vs same 3 months last year)
The #1 lead indicator for service businesses. More calls = more real-world jobs and revenue.
3. Number of New Reviews
Review velocity is a major ranking factor — and builds trust that leads to more conversions.
4. Searches That Trigger Your Profile (vs same 3 months last year)
A direct measure of keyword relevance, improved rankings, and stronger local signals.
What It MeasuresWhy It Matters
1. Business Profile Views (vs same 3 months last year) How many times your Google Business Profile was seen in Search & MapsShowing up more often = higher visibility = more enquiries. This is one of Google’s core indicators of local presence.
2. Number of Calls (vs same 3 months last year) The number of phone calls generated directly from your Google ProfileThe #1 lead indicator for service businesses. More calls = more real-world jobs and revenue.
3. Number of New Reviews How many fresh customer reviews you gained during the challenge periodReview velocity is a major ranking factor — and builds trust that leads to more conversions.
4. Searches That Trigger Your Profile (vs same 3 months last year) The number of searches where Google chose to display your businessA direct measure of keyword relevance, improved rankings, and stronger local signals.

Why These Are the Metrics That Matter

We didn’t choose complicated SEO metrics, ranking grids, or technical jargon.
We’re tracking real numbers that impact your business, straight from your Google Business Profile:

How often people find you

How many calls you get

How often Google chooses to show your business

How much your credibility grows (reviews)

These metrics directly reflect lead flow, visibility, and real business growth.

How the Winner Is Chosen

Each business’s performance is measured against the same 3-month period last year.

The winner will be the business that shows the largest percentage improvement across the four metrics above.

This means:

Small businesses have an equal chance

Seasonal industries are balanced out

Growth is measured fairly

No prior SEO experience is required

Local SEO Course Competition

Unlock the exact Local SEO blueprint we use for multi-million-dollar businesses and take control of your local search rankings.

Not ready to commit to a marketing agency? No problem. With Local S.E.O. (Do it yourself), we’re giving you the exact blueprint we use to drive growth for multi-million-dollar service businesses. We’ll hand over our master spreadsheet, packed with easy-to-follow checklists, insider tips, and tricks that break down the complex world of Local SEO into manageable steps.

You’ll also gain access to the same software we use to audit and monitor the performance of your business and your competitors. With this one-time purchase, you get everything you need to succeed—without the monthly fees.

Here's what you get:

  • Full access to the Local SEO Mastery Course

  • A master spreadsheet of actionable checklists and resources.

  • Tools to audit, track, and improve your SEO performance.

  • Entry into the $2,000 Growth Challenge

Total value: $500

Join for Free

Struggling to Get Found Online?

This Is For You

“I can’t afford SEO or Google Ads.”

Our course replaces expensive agency fees—for $299 once-off.

“I’ve wasted money on random marketing.”

→ This is built from the exact strategy used to scale a $3M business.

“We rely on referrals, but it’s not enough.”

→ Local SEO gets new customers finding you on Google—daily.

“I don’t have time for complex marketing.”

→ We make it simple. Clear steps. Real impact.

Struggling to Get Found Online?

This Is For You

Common Problems:
❌ You’ve tried agencies but the cost outweighed the results
❌ You’ve wasted money on ads without converting leads
❌ Your website gets traffic but not enquiries
❌ You rely on word of mouth and inconsistent leads
❌ You don’t fully understand how to improve your Google ranking
❌ Competitors keep outranking you even though you offer better service

What Works Instead:
✔ Consistent Google Business Profile optimisation
✔ Local backlink building
✔ Review growth & reputation building
✔ Correct website structure & local landing pages
✔ Local keyword targeting
✔ 5–10 minutes a day doing the right tasks (not guesswork)

Who's This Perfect For

Tradies & Contractors – Plumbers, Electricians and Builders

Health & Wellness – Dentists, Physios, Chiropractors & Alternative Medicine Clinics

Home Services – Cleaners, Pest Control, Interior Decorators, Arborists and Landscapers

Professional Services – Lawyers, Accountants, Mortgage & Insurance Brokers

Retail & Hospitality – Local Restaurants & Cafes

Automotive – Mechanics, Tire Shops & Car Detailers

Real Estate & Property – Property Managers & Sales

If your industry can be found on Google with a “near me” search… This is for you.

Real Strategies. Real Results.

I’m a part-owner of a local business that went from $0 to $3M in under 2 years - using these exact strategies.

This challenge gives you access to the same playbook, built specifically for Aussie service businesses.

Don't believe me? I really don't give a damn.

What's The Catch?

Let’s just address it straight.. When someone offers a free course, people assume there’s got to be a trap.

Here’s the real, no-BS answer:

This first round is free because we’re testing, improving, and gathering feedback.
It will be a paid course soon.

Yes, some of you might hire us afterwards.
Not because we pressure you - but because when you see the results you get yourself, you’ll realise what we could do with you.

We’d love a few killer testimonial videos.
If you grow the most, win the challenge, or simply get great results - we’d love to feature your story.


No swindle. No trick. Nothing sneaky.

You get free training, proven tactics, and a shot at $2,000.


We get to help more businesses and possibly earn a client or two.

Fair? We think so.

STILL NOT SURE?

Frequently Asked Questions

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Who can enter?

Any small, local business in Australia. No franchises or chains.

What if I don’t have a Google Business Profile?

We’ll help you set one up as part of the course.

What’s the time commitment?

2 hours to learn. A few hours a week to apply.

How is the winner chosen?

Highest % increase in Google Business Profile interactions (calls, clicks, directions).

What if I don’t win?

You still grow your leads—and if you don’t see value, we’ll refund the course.

What is included in the "Local SEO (Do it yourself)" package?

You’ll get our complete Local SEO process, a master checklist, and tools to audit and track your performance—all for a one-time fee.

Do I need any prior SEO knowledge to use this package?

No prior SEO experience is needed, but you’ll need to implement the strategies yourself to see results.

How will this package help my business stand out locally?

It helps optimise your Google Business Profile, increasing visibility in local searches and driving more traffic and leads.

What makes this package different from other SEO courses?

It’s a proven, real-world blueprint used by multi-million-dollar businesses, designed to save you time and money.

Is there any ongoing cost after purchasing this package?

No, it’s a one-time purchase with lifetime access to all tools and resources, without any monthly fees.

Ready to Grow Your Business and Get Rewarded for It?

Join the challenge, implement what works, and compete to win $5,000

You’ve got nothing to lose—and everything to gain.

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